rj

Ogic Store

For the first Flagship store in Lyon, the BETC agency has imagined a new brand concept for Ogic: "a new nature in the city". We designed the project while making sure to highlight this new identity.

We worked from the logo which is at the same time the symbol of an imprint, or the propagation of waves on the water or of a tree ring. Seeking to establish the concept of nature within the interior space, we designed the furniture as a topography, contour lines taking place in all the sales spaces and the showroom. The materials chosen are also in keeping with this atmosphere. By the care of the Turini house, the ubiquitous solid oak comes to inhabit the place and also create an olfactory atmosphere.